Seamless.AI provides leading-edge AI and intelligence to provide our customers with the most accurate email recommendations, but if you are looking to further tighten any risk of email bounce, there are a few additional steps you can take.
In This Article:
Validation Statuses - A Breakdown
Seamless.AI offers email validation on all contacts, so we recommend that you only used recommended and validated emails provided from Seamless.AI. You can access these email validation responses/statuses by clicking on an email address in My Contacts and scrolling to the bottom of the overlay to see the Email AI data.
For a full review of how Seamless.AI validates contact information click here: Email and Phone Research.
Below is a breakdown of the different email validation statuses.
- Valid - Safe for sending. Email is validated as the correct email for this contact.
- Accept All - Safe for sending, pending total AI score. Email is validated to accept emails for any email address at this domain, but can't be completely verified to be the exact email for that contact.
- Unknown - Send with care. Email can't be validated at this time. We will continue to check for a validation response over the following 24 hours after the contact is found within Seamless.AI.
- Invalid - Do not send. Email has be invalidated, so we would not recommend sending to this contact and it will most likely provide a bounce-back.
To further enhance your email program, you can use the tips below to optimize your email delivery rates.
You can see the Email AI validation status at the bottom of the email overlay (from My Contacts) as highlighted below).
1. Only use ACCEPT ALL emails with high Total AI above 50% - Seamless.AI provides Total AI confidence scores for all recommended emails (click the email to see this overlay screen). This is also provided in our export files as well. To minimize any risk of bounce even further beyond what we already provide, use emails that return as Accept All only when Total AI is above 50%. This will ensure that this email is the highest likelihood of success based on data available in our sources. Your email may still bounce as this status means we could not confirm that exact email, but the higher percentage means there may be a lower bounce risk.
2. Only use VALID, # 1 Recommended emails per Email AI - If you want to eliminate bounces almost entirely, you can use only VALID emails that are shown in Email AI. This will also minimize your total email results to use in your activity, but this will also minimize any bounce potential on these emails as well.
3. Use Seamless.AI to spot-check and edit any Invalid or Unknown emails to try and find a valid address. If Seamless.AI provides an email that is invalid, you can do a few things that can help you easily identify a valid email address. Seamless uses our data to identify the most likely connected website and email domain for companies, but at times, this can miss. You can edit the website or email domain (by clicking on the website in My Contacts) to try and find a valid email address for that contact, and also apply that across all contacts for that same company.
Tips for using a Third-Party Email Solution
Make sure you review their bounce-back policy. Every email marketing vendor has its own approach to managing bounce rates. Some are stringent enough to set restrictions on your account if only 15% of your list bounces back, and others provide a greater opportunity cast a wide net. Make sure you double check the settings or terms of service of your email marketing solution before sending, and consider this factor when evaluating a third party email marketing platform against the needs of your business.
Domain Authentication. Domain Authentication is very important when sending from a third-party email vendor. This setting is what will tell the receiving server that you are who you say you are and that you have authority to send from that third party vendor. Many servers are setup to automatically reject email domains that don't have this setup already and it can have a big impact on you delivery rates. Your network administrator should be able to set this up and it only takes a few minutes to complete!
Batch Sending. If you're targeting a larger amount of contacts, especially at the same company, sending in batches as opposed to all at once can help with both spam detection as well as emails bouncing. Spacing the emails out means the receiving email server won't be hit with a large amount of emails all at once which is better behavior for your email delivery.
Ensure You Follow FTC Guidelines (CAN-SPAM) for Email Compliance
For full details, access https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and should always be followed when sending commercial emails. The rules are quite simple, so compliance is a very straight-forward process. As of 08/12/20, the core guidelines are listed below, but we always recommend referring to formal FTC guidelines (link above) before beginning your commercial email process.
- Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
- Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
- Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
- Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
- Tell recipients how to opt-out of receiving future emails from you. Your message must include a clear and conspicuous explanation of how the recipient can opt-out of getting any further email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt-out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
- Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
- Monitor what others are doing on your behalf. The law makes it clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
Following these guidelines set out by the FTC will ensure you maintain CAN-SPAM compliance as well as ensure you give the end recipient a pleasant experience from your company, especially if this is cold outreach and this is their first experience with your company or brand.