Seamless.AI provides leading-edge AI and intelligence to provide our customers with the most accurate email recommendations, but if you are looking to further tighten any risk of email bounce, there are a few additional steps you can take.
Important Note - Seamless.AI offer email validation on all contacts, so we recommend that you only used recommended and validated emails provided from Seamless.AI. You can access these email validation responses/statuses by clicking on an email address in My Contacts and scrolling to the bottom of the overlay to see the Email AI data.
For a full review of how Seamless.AI validates contact information click here: Email and Phone Research.
You can find information on those validation codes below.
- Valid - Safe for sending. Email is validated as the correct email for this contact.
- Accept All - Safe for sending, pending total AI score. Email is validated to accept emails for any email address at this domain, but can't be completely verified to be the exact email for that contact.
- Unknown - Send with care. Email can't be validated at this time. We will continue to check for a validation response over the following 24 hours after the contact is found within Seamless.AI.
- Invalid - Do not send. Email has be invalidated, so we would not recommend sending to this contact and it will most likely provide a bounce-back.
To further enhance your email program, you can use the strategies below to optimize your email delivery rates.
You can see the Email AI validation status at the bottom of the email overlay (from My Contacts) as highlighted below).
Only use ACCEPT ALL emails with high Total AI above 50% - Seamless.AI provides Total AI confidence scores for all recommended emails (click the email to see this overlay screen). This is also provided in our export files as well. To minimize any risk of bounce even further beyond what we already provide, use emails that return as Accept All only when Total AI is above 50%. This will ensure that this email is the highest likelihood of success based on data available in our sources.
Only use VALID, # 1 Recommended emails per Email AI - If you want to eliminate bounces almost entirely, you can use only VALID emails that are shown in Email AI. This will also minimize your total email results to use in your activity, but this will also minimize any bounce potential on these emails as well.
Use Seamless.AI to spot-check and edit any Invalid or Unknown emails to try and find a valid address. If Seamless.AI provides an email that is invalid, you can do a few things that can help you easily identify a valid email address. Seamless uses our data to identify the most likely connected website and email domain for companies, but at times, this can miss. You can edit the website or email domain (by clicking on the website in My Contacts) to try and find a valid email address for that contact, and also apply that across all contacts for that same company.
Using a third party email marketing solution? Make sure you review their bounce-back policy. Every email marketing vendor has its own approach to managing bounce rates. Some are stringent enough to set restrictions on your account if only 15% of your list bounces back, and others provide a greater opportunity cast a wide net. Make sure you double check the settings or terms of service of your email marketing solution before sending, and consider this factor when evaluating a third party email marketing platform against the needs of your business.